Privacy Policy

Effective Date: December 28th, 2024

1. Introduction

This Privacy Policy explains how The Pirate Candy Shop (“we,” “us,” “our”) collects, uses, and discloses your information through our e-commerce website, based in Florida, USA. We comply with applicable privacy laws, including the General Data Protection Regulation (GDPR) for European users, the California Consumer Privacy Act (CCPA) for California residents, the Personal Information Protection and Electronic Documents Act (PIPEDA) for Canadian users, and other relevant data protection laws.

2. Information We Collect

We collect the following types of information:

• Personal Information: When you purchase, register, or contact us, we may collect your name, email, billing address, and payment details.

• Usage Data: Through Google Analytics 4 (GA4), we collect usage data such as your IP address, device information, and browsing activity on our website.

• Tracking Data: We use Meta Pixel (formerly Facebook Pixel) to collect data about your interactions with our website for advertising and analytics purposes. This includes your browsing activity, device information, and actions such as clicks and page views.

3. Cookies and Tracking

We use cookies to enhance your experience and gather data. This includes:

• Analytics Cookies: Used to track visitor behavior on our site via GA4. These help us understand user interactions and improve our services.

• Functional Cookies: Essential for site functionality, such as remembering your cart.

• Third-Party Cookies: We use cookies from third-party services, including Meta Pixel, to track your interactions with our website for targeted advertising and analytics purposes. Meta Pixel helps us measure the effectiveness of our ads by tracking actions on our website.

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, including those set by Meta Pixel.

4. How We Use Your Data

We use the data we collect to:

• Process orders and provide customer support.

• Improve website performance through GA4 and Meta Pixel insights.

• Conduct marketing and promotional activities, including personalized advertisements on social media platforms like Facebook and Instagram.

5. Data Sharing

We may share data with third-party service providers for operational purposes (e.g., payment processors). We do not sell your personal data.

• Meta Pixel: We share data with Meta Platforms, Inc. to help us create targeted advertisements and measure the effectiveness of those ads. Meta Pixel may collect data for the purposes of serving personalized ads across Facebook, Instagram, and other platforms in the Meta network.

6. Your Rights

GDPR Users (EU): If you are in the European Union, you have the right to access, rectify, or delete your personal data. You also have the right to restrict or object to the processing of your personal data in certain circumstances.

• CCPA Users (California): California residents can request information about the personal data we have collected and may opt out of the sale of personal data (if applicable). Under the CCPA, you can also request the deletion of your personal data.

• PIPEDA Users (Canada): If you are in Canada, under the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to access and correct your personal data, as well as withdraw consent for its use at any time. You may also request information about how your personal data is being used and who it is being shared with.

• Access and Correction: You can request a copy of the personal information we hold about you and request that we correct any inaccuracies.

• Withdraw Consent: You can withdraw consent for the collection and use of your personal data, subject to legal or contractual restrictions.

• Opt-Out of Meta Pixel Tracking:

If you prefer not to have your data collected via Meta Pixel for targeted advertising, you can adjust your preferences as follows:

• You can opt out of personalized ads on Facebook and Instagram by visiting Facebook Ad Settings and turning off “Ad Personalization.”

• Additionally, you can use tools like the Digital Advertising Alliance’s Opt-Out Tool or the European Interactive Digital Advertising Alliance (EDAA) opt-out page to control interest-based advertising.

7. Data Security

We implement industry-standard security measures to protect your data from unauthorized access. However, no method of transmitting or storing data is completely secure, and we cannot guarantee absolute security.

8. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Please review this Privacy Policy periodically for updates.

9. Contact Us

For questions about this policy, contact us at info@thepiratecandyshop.com